Ep47 Brian Smith of Ugg Boots – Branding and Marketing for Speakers

Ep47 Brian Smith of Ugg Boots – Branding and Marketing for Speakers
In this episode Cindy and Jason welcome speaker, author and founder of Ugg Boots, Brian Smith. They discuss the importance of branding and marketing, why speaking is like being in a band, continuous improvements, and more. Brian also tells both heartwarming and funny stories about his early days as a speaker. Continuing with the footwear theme, Cindy and Jason give tips and advice on how to choose the shoes you will wear onstage. Brian Smith is the f...

Ep 43: Juliet Clark – Building an Expert Platform

Ep 43: Juliet Clark – Building an Expert Platform
In this episode, Jason and Cindy talk to Juliet Clark about how to build a platform (and not the one you stand on.) We tackle topics including building an email list, using facebook groups, bots, assessment marketing, the best way to become a self published author and more. Cindy and Jason also tackle the question, “How do you hook a meeting planner so that you can get yourself booked for a gig?” A veteran of traditional publishing and corporate a...

Ep 41: John Fraser: A.V. Tips for Speakers

Ep 41: John Fraser: A.V. Tips for Speakers
In this special episode Cindy and Jason welcome audio-visual specialist John Fraser to talk about how to use technology to create more intimacy with your audience. We take an in-depth look at what you need to know about various types of stage audio - especially stick microphones, lavaliere microphones and headsets. We also talk about how to use Powerpoint or other visuals without them distracting from your talk, plus how to use lighting and music to ...

Ep 32: Five More Ways To Tell Better Stories

Ep 32: Five More Ways To Tell Better Stories
Our Top FIve Ways To Tell Better Stories episode was a big hit, so we decided to do a sequel, including more advanced tips on telling great stories within your talk. Cindy and Jason discuss the importance of story arc, and the four point story structure. They also discuss how to spice up stories with scenes, dialogue, and tension, plus how to introduce time travel into your stories for maximum effectiveness. Whether you do keynotes, breakouts, or

Ep. 28: 5 Ways to Tell Better Stories

Ep. 28: 5 Ways to Tell Better Stories
In this episode, Cindy and Jason examine 5 ways that speakers can tell more effective and engaging stories that grab an audience and inspire them to action. Jason discusses the difference between a story’s purpose and point, and talks about what happens when the point of the story is not strong enough to hide it’s purpose. Next is a discussion of where storytellers should be specific and how they also need to make their story universal. The last s...

Ep. 12: Hayley Foster on TED Talks

Ep. 12: Hayley Foster on TED Talks
TED talks have become a phenomenon in the past few years. What are they really? And how are they different? In this episode, we talk to Hayley Foster, the Short Talk Expert.™ She gives us insight on everything you need to know if you are looking to do a TED talk. It is so much more than just being inspirational on stage. Hayley debunks some myths and gives us revealing insights. Hayley Foster is an original TEDx organizer and has been a designated sp...

Ep 10: Teen Star Christine McGlade

Ep 10: Teen Star Christine McGlade
Jason and Cindy talk to former teen-aged TV star, and content marketing guru Christine McGlade. Christine discusses the skills she learned in television and how they relate to speaking to a live audience. Christine talks about the importance of knowing your audience, the value of improv, and shares some amusing stories about what it was like to do a live television program. Christine McGlade was only 14 when she began an 8 year run as a host of the I...