Ep47 Brian Smith of Ugg Boots – Branding and Marketing for Speakers

Ep47 Brian Smith of Ugg Boots – Branding and Marketing for Speakers
In this episode Cindy and Jason welcome speaker, author and founder of Ugg Boots, Brian Smith. They discuss the importance of branding and marketing, why speaking is like being in a band, continuous improvements, and more. Brian also tells both heartwarming and funny stories about his early days as a speaker. Continuing with the footwear theme, Cindy and Jason give tips and advice on how to choose the shoes you will wear onstage. Brian Smith is the f...

EP 44: Dom Faussette On Vulnerability and Finding Your Voice

EP 44: Dom Faussette On Vulnerability and Finding Your Voice
In this episode Cindy and Jason talk to vulnerable leadership expert Dom Faussette. Dom talks about how he used speaking to improve his career, how he got into the speaking industry, and how he found his niche. He also discusses his remarkable journey from being a chronic stutterer, to his time in the military and law enforcement, to becoming a top leadership speaker. Jason and Cindy also tackle the issue of how many talks you should have listed in y...

Ep 43: Juliet Clark – Building an Expert Platform

Ep 43: Juliet Clark – Building an Expert Platform
In this episode, Jason and Cindy talk to Juliet Clark about how to build a platform (and not the one you stand on.) We tackle topics including building an email list, using facebook groups, bots, assessment marketing, the best way to become a self published author and more. Cindy and Jason also tackle the question, “How do you hook a meeting planner so that you can get yourself booked for a gig?” A veteran of traditional publishing and corporate a...

Ep 42: Alfonso Cuadra on Selling High Ticket Items from the Stage

Ep 42: Alfonso Cuadra on Selling High Ticket Items from the Stage
In this episode, Cindy and Jason welcome speaker, entrepreneur and author Alfonso Cuadra, a speak to sell master who regularly sells $20K plus packages from the stage at his own events. Alfonso talks about the importance of self development, creating rapport with your audience, and the process he uses to ensure highly qualified leads in every room. Alfonso also talks about the biggest mistakes people make when they sell from the stage as well as sharing...

Ep 41: John Fraser: A.V. Tips for Speakers

Ep 41: John Fraser: A.V. Tips for Speakers
In this special episode Cindy and Jason welcome audio-visual specialist John Fraser to talk about how to use technology to create more intimacy with your audience. We take an in-depth look at what you need to know about various types of stage audio - especially stick microphones, lavaliere microphones and headsets. We also talk about how to use Powerpoint or other visuals without them distracting from your talk, plus how to use lighting and music to ...

Ep 39: State of the Industry Part 2 with Davide Di Giorgio

Ep 39: State of the Industry Part 2 with Davide Di Giorgio
In this follow-up to our state of the industry episode, we welcome unapologetic speaker coach and former podcast guest Davide Di Giorgio. David, Cindy and Jason talk about a number of recent trends and discuss going against conventional wisdom in several areas such as: How to use social media Speaking to sell How to create a great TED talk …and much more. If you’re looking to transform your TED talk, or workshop into a world-class exper...

Ep 38: Looking Back at the 2017 Speaking Industry & Trends for 2018

Ep 38:  Looking Back at the 2017 Speaking Industry & Trends for 2018
In this first episode of the New Year, Jason and Cindy look back at the speaking industry in 2017 and project some of the trends for 2018. The discussions include the rise of Facebook live broadcasts, and Internet television shows. They also talk about event fatigue and its impact on the speak-to-sell world. Cindy and Jason will also look at how the proliferation of inexperienced speakers are effecting business events, as well as the trend of experie...

Ep. 2: First Time Speaking … the nutty and the crazy

Ep. 2: First Time Speaking … the nutty and the crazy
Cindy and Jason discuss doing your first ever speaking gig. Cindy shares the story of her first time on stage singing, and Jason discusses being called on to do a talk at a big conference on the fly when he was a TV news director. Jason talks about the importance of knowing your audience when speaking to sell and tells a story about a banker who wasted an opportunity to get 300 leads. Finally Cindy discusses valuable strategies that will get you spea...