What does being a musician have to do with speaking?

In this episode, Jason and Cindy talk about how their experience playing music from the stage has made a huge impact on their speaking performance. They discuss how they’ve used those tools and insights to connect with and influence audiences they speak to.

Jason talks about how to sell coaching and other “abstract” services and gives an example about how you can sell happiness – which he then tries to sell to Cindy with hilarious results.

Jason and Cindy also discuss the differences between types of speaking opportunities – and how keynotes, featured speaking, breakouts and speaking-to-sell have gotten mixed and confused over time.

Jason finishes by describing how to speak to sell effectively by producing talks that are full of great value, entertainment and insight.

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