In this episode, Cindy and Jason examine 5 ways that speakers can tell more effective and engaging stories that grab an audience and inspire them to action.

Jason discusses the difference between a story’s purpose and point, and talks about what happens when the point of the story is not strong enough to hide it’s purpose.

Next is a discussion of where storytellers should be specific and how they also need to make their story universal.

The last storytelling balancing act revolves around when and how to use detail, as well as knowing where to edit and pare down your story.

Jason also gives listeners an opportunity to download his signature storytelling-tool along with many other free speak-to-sell resources.

Cindy finishes the show with news that her TV show Cindy Uncorked will be moving to a new and larger network! Find out more information at

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